Highbush Cranberry blooms in spring with white clusters of tiny florets, surrounded by larger florets, similar to a lace-cap hydrangea. Dark green leaves turn purplish-red in autumn, alongside drooping clusters of bright red berries. These berries are not related to the true cranberry Vaccinium macrocarpon. The berries are eaten by Cedar Waxwing and other birds. Native Viburnums offer excellent support for wildlife and pollinators. They flower profusely whether or not pollination occurs. However, poor fruiting will happen if there is only one Viburnum available. The flowers - having both male and female parts - are self-infertile and cross pollination is needed for reliable fruit production. Two or three shrubs are recommended for ample fruiting.