Purple Flowering Raspberry- Rubus odoratus
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Phonetic: ROO-bus oh-dor-AY-tuss
Purple-flowering raspberry is a deciduous shrub that thrives in full sun to partial shade and prefers moist, well-drained, fertile soils, though it can tolerate a range of soil types and some drought once established.
Purple-flowering raspberry blooms from late spring through midsummer, typically from June to August, producing large, showy, five-petaled flowers in shades of rose-pink to lavender. The blossoms are rich in nectar and pollen and attract a wide range of native pollinators, including bees, butterflies, and hummingbirds. After pollination, the flowers give way to soft, red, cup-shaped fruits that ripen in late summer, usually July through September providing an important food source for birds and small mammals.
Purple Flowering Raspberry plays a key role in supporting native pollinators and providing habitat and food for wildlife. Its long blooming period sustains bees and butterflies during early and mid-summer, and it serves as a host plant for several butterfly and moth larvae such as the Lo Moth and the Golden Leafroller Moth. In native gardens, purple-flowering raspberry is prized for its ornamental flowers, wildlife value, and ability to thrive in partial shade. It works well in pollinator gardens, woodland edges, and naturalized plantings, where it adds color and texture while supporting biodiversity.
- Hardiness Zone: 3-8
- Native Region: BONAP Map
- BONAP Map Key Color Guide: Map Color Key
- Sun Exposure: Full Sun-Part Shade
- Flower Color: Pink, Purple
- Bloom Time: June, July, August
- Soil Type: Moist, Medium,
- Mature Plant Size: 3-6'H 4-8'W
- Plant Spacing: 3-6'
- Host Plant: Lettered Habrosyne, Io moth, Golden Leafroller Moth,
- Attracts: Pollinators, Butterflies, Hummingbirds
- Advantages: Deer Resistant, Rabbit Resistant, Poor Soil Tolerant, Salt Tolerant, erosion control
- Landscape Uses: Perennial garden, Hummingbird Garden, Shade Garden
- Companion Plants: Northern Blue Flag, Canadian Anemone, Smooth Hydrangea,
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